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Coffee Glossary · Trade

Direct Trade

Sourcing built on direct relationships between roasters (or importers) and producers — origin visits, negotiated prices decoupled from the C market, multi-year commitments — rather than anonymous chain purchases. Unlike certifications, direct trade has no single standard or auditor; its substance varies from rigorous published transparency to marketing garnish. At its best it moves real money to quality: prices tied to cup scores, pre-financing, and joint quality investment. It complements rather than replaces the exporter's role in logistics, documents, and risk.

Related terms

Reading up before buying? Volcana Coffee exports SGS-inspected specialty Arabica and Fine Robusta from the Bolaven Plateau, Laos — and we're happy to walk new importers through every term on a real offer sheet.

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